IFE Personalization Strategies | Showfer Media

IFE viewership spans business travelers, families, and leisure explorers. Personalization balances discovery with operational simplicity.

Segment by journey

Combine route metadata and session behavior to recommend relevant content bundles. Morning business flights favor news highlights; long-haul leisure routes convert better on episodic series.

Sync offers with cabin events

Trigger duty-free and F&B promotions when seatbelt signs switch off or when passengers browse shopping catalogs. ProVision's automation hooks make this timing precise.

Keep measuring completion rates, dwell time, and offer engagement to refine your personalization mix.